Welcome to the Barrel 2 Business Group

A group coaching program is a collection of like-minded individuals who leverage the experience and knowledge of the whole group. Together we will tackle monthly topics about outside sales, digital marketing, and distribution management to grow our craft beverage businesses without breaking your budget.

Gain the clarity and direction you need to ensure the longevity of your craft beverage business. We all can learn better together. It also doesn't require a 6 figure marketing budget or corporate status to join. We are passionate craft beverage producers and small business owners seeking a competitive advantage to achieve long-term success and growth.

There are tons of production-related reference materials and resources out there already, but almost nothing specifically about the business side of the beverage industry. This group coaching program fills that gap in an affordable way that is also easily accessible for busy schedules.

I celebrate lightbulb moments, not just dollar signs. While this is my business, teaching you new ways to grow your craft beverage brand is my passion. Thank you for being here with me so that we can navigate this journey together.

After spending over a decade on the sales and marketing side of the specialty beer industry, I got very tired of seeing up-and-coming craft beverage brands think they can’t compete with the larger, more established “macro” brands due to their lack of business resources. That’s not the case - you just need to learn to work smarter, not harder, and that’s why I’m here to help.

I’ve taken all my formal training and real market experience and rolled it up into monthly lessons, live coaching sessions, and standalone digital courses so you can learn how to boost revenue, grow your brand awareness, improve your sales, increase profits, retain brand mindshare, and keep the doors open and your tanks full.

The more profitable your beverage business is, the longer you can continue to live out your passion. You’re nailing the production game, but most likely you’re a little foggy on the sales, marketing, and distribution side. But not to worry, those are in my wheelhouse. I would love to help you get unstuck with marketing, gain clarity for your sales and distribution plans, and find the path to profitability for your craft beverage business.

We're all busy, I get it. This group is tailored for you. If you miss a monthly coaching call, don't worry, you can always revisit the recording. Didn't make the live Q&A session to ask something? No worries, reach out to me with a direct message within our group. Want to poll the group? Sure thing, just post a discussion topic. On the go? I've got you covered, there's a mobile app for this network available on the Google Play Store or App Store. Small marketing budget? Not an issue, this group will cost you less per year than your average branded merchandise order. It will easily pay for itself after just a few months of improved sales.