What is this?
Barrel 2 Business is a monthly membership program for craft beverage makers who want to sell more and stress less.
It’s part business training, part insider coaching, part private community—and it’s 100% built for people like you: brewers, cider makers, distillers, THC brands, kombucha pros, and other beverage hustlers trying to turn passion into profit.
You don’t need to read a hundred business books or chase the latest algorithm. You need real strategies that actually work in this industry. That’s what we teach.
When you join, you’ll get instant access to years of practical, no-BS lessons covering everything from how to build a sales program without a rep, to digital marketing that doesn’t suck, to getting your distributor to finally pay attention. You’ll also get new trainings each month on what’s working right now—because this industry changes fast, and you need to stay ahead.
This is business help designed for beverage people who don’t have time to sit through another boring webinar. It's mobile-friendly. It's off social. It’s not another Facebook group full of memes and mystery.
Why join?
Because winging it is getting expensive.
Your product’s great—but let’s be honest, running a beverage business in today’s market takes more than good liquid. You need better systems, smarter sales tactics, real marketing strategy, and a way to lead your team without burning out.
Barrel 2 Business helps you:
Get clear on what’s actually working (and what’s just noise)
Build a real sales & marketing foundation that grows with your brand
Learn from someone who speaks fluent alcohol biz, not vague “small business” advice
Connect with other pros who are figuring it out too—minus the egos, contracts, or group chats that never go anywhere
It’s affordable, team-friendly, and designed for real-world results.
No long-term commitments. No fluff. Just more clarity, more confidence, and more control over your growth.
If you’ve been looking for a sign to get serious about the business side of your craft—this is it.
About Me
Hey, I’m Julie—and I’ve spent over 20 years in the craft beverage industry helping brands go from “WTF are we doing?” to “We’ve got this.”
I’ve worked across beer, cider, spirits, THC, and NA, and I’ve seen firsthand how hard it is to find real business help that speaks our language. That’s why I built Barrel 2 Business. Not to teach you how to become a TikTok star—but to help you lead a profitable, sustainable beverage brand without burning out or blowing the budget.
I’ve been where you are. Now I teach what I wish I had back then.
Tailored for you
This isn’t some generic small business course. Barrel 2 Business is made specifically for beverage brands—like yours. Whether you’re brewing beer, bottling spirits, fermenting kombucha, or building a THC brand, the lessons, tools, and strategies inside this program are built for the way we actually do business: highly regulated, relationship-driven, and not exactly “normal.”
You’ll find content that speaks directly to your day-to-day—from distributor headaches to digital marketing that doesn’t feel cringey. And because it’s mobile-friendly, off-social, and built for busy people, you can fit it into your workflow (not the other way around).
If you make and sell beverages for a living, this was built for you.
